WHEN COVID SHUT DOWN THE 2020 SEASON, MICHELOB ULTRA PARTNERED WITH THE NBA AND MICROSOFT TO NOT JUST GET FANS BACK IN THE SEATS, BUT TO REINVENT THE LIVE VIEWING EXPERIENCE ALTOGETHER. LIFE GOT A LITTLE MORE ENJOYABLE. AND MICHELOB ULTRA SALES JUMPED 32%. THIS SEASON-LONG CULTURAL MOMENT HELPED MICHELOB ULTRA TO BECOME THE TOP-SELLING BEER IN THE UNITED STATES BY VOLUME.

ONE SHOW (3 GRAND PRIX FOR EXPERIENTIAL & IMMERSIVE, INTERACTIVE & ONLINE AND OUT OF HOME, 13 GOLD, 6 SILVER, 4 BRONZE), CANNES (7 LIONS, 1 GOLD), ANDYS (4 GOLDS), D&AD (1 YELLOW FOR MEDIA/ENTERTAINMENT, 4 GRAPHITE, 2 WOOD), 3 AICP NEXT + “MOST NEXT” AND AD AGE “TECH INNOVATION OF THE YEAR” AND “EXPERIENTIAL CAMPAIGN OF THE YEAR”

 “CALL OF THE MUSTACHES” SUPER BOWL LIX

THE PRINGLES MUSTACHE IS ICONIC. TO MAKE IT ICONIC-IER, WE PARTNERED WITH THE MOST FAMOUS MUSTACHES IN THE WORLD, INCLUDING GUILLERMO’S FROM JIMMY KIMMEL LIVE FOR AN ABSURD STACHENGERHUNT THAT ENDED AT THE SUPERDOME OF SUPER BOWL LIX. THINGS GOT HAIRY AS 20 OTHER BRANDS BROKE THEIR OWN IP TO JUMP ON OURS. BY THE END OF THE GAME, THIS UNOFFICIAL SUPER BOWL SNACK OFFICIALLY STOLE THE CONVERSATION AS PRINGLES HAD THE HIGHEST SHARE OF VOICE IN SALTY AND WAS NAMED MOST EFFECTIVE AD OF THE SUPER BOWL BY IPSOS.

CASE STUDY - GOLD EFFIE, GRAND EFFIE CONTENDER 2026

STRAIGHT TALK WIRELESS GIVES IT TO YOU STRAIGHT. NO CONTRACTS. NO HIDDEN FEES. BUT THEY ALSO HAD NO FAME. SO WE RELAUNCHED THE BRAND WITH JIM GAFFIGAN, WHO HAPPENS TO GIVE IT TO YOU STRAIGHT WITH A LONG WIRE.

“THAT’S THE STRAIGHT TALK TALKIN”

LG X NETFLIX COLLABORATION THAT CREATED THE FIRST-EVER BINGE-WATCHING SERVICE.

“TRAILER”

CASE STUDY

 “THE TV FOR THE SERIOUS WATCHER”

AFTER LAUNCHING THE “WHO ARE YOU RESPONSIBLE FOR?” PLATFORM, WE FOUND A HOLY SHITTER STAT - A STAGGERING 47% OF AMERICANS STRUGGLE TO TALK ABOUT THEIR FINANCES WITH LOVED ONES, WHICH CAN OFTEN LEAD TO FINANCIAL RUIN. SO ONE NIGHT, WE MADE THEM TALK.

“RESTAURANT TALKS”

 NO ONE SAYS NO TO EGGO - “WAS THAT A YES?”

NO ONE SAYS NO TO EGGO - “PRODEEN”

THREE CANNES LIONS (MEDIA, BRANDED CONTENT, INTEGRATED), CLIO, WEBBY, AICP, REGGIE, FINAL FILM SHORTLISTED FOR AN OSCAR

"PARADE" (LAUNCH SPOT FOR PROJECT IMAGIN8ION)

"WHEN YOU FIND ME" (TRAILER TO THE HOLLYWOOD FILM INSPIRED BY PROJECT IMAGIN8ION. THE FIRST AND ONLY ADVERTISING FILM TO SHORTLIST AT THE OSCARS) 

"INSPIRED" - CANNES FILM LION, EMMY

YOU ONLY GET TO TELL AN ORIGIN STORY ONCE. THIS ONE WAS SPARKED BY THE ROYAL FAMILY’S FIRST-EVER VISIT TO CANADA DURING WW2. THE PLATFORM “THE ONE MADE FOR A KING” BOOSTED BRAND SALES +14% IN YEAR ONE, HELPING CROWN ROYAL TO SURPASS JACK DANIELS’ VALUE FOR THE FIRST TIME IN HISTORY, FURTHER CEMENTING CROWN ROYAL AS THE GIFT OF ALL GIFTS.

"THE ONE MADE FOR A KING"

SHOOT. PRINT. STICK. GET IT?! OUR YOUNG TARGET DID. IN FACT, THIS LAUNCH VIDEO GOT A 200% AVERAGE VIEW RATE, WHICH MEANS, ON AVERAGE, VIEWERS WATCHED IT ALL THE WAY THROUGH, TWICE! OUR YOUTUBE REPS THOUGHT SOMETHING WAS BROKEN. TRUE STORY.

THREE CANNES LIONS (MEDIA, PROMO, INTEGRATED), ANDY, EFFIE

THREE CANNES LIONS (OUTDOOR AND MEDIA)

"EULOGY" 

"TOUCHDOWN"

“CONCERT”

"AMISH GUY"

"GEISHA"

"GRANNY"

"SHOOTOUT"

"DENTIST"

"BURGLAR"

“WHAT ELSE CAN HEALTH INSURANCE DO?” - LAUNCH :60

“BETH”

"COASTER"

"SPILL"

"LIME"

"KILLER BEE" - ADDY, CREATIVITY, MOBIUS

"CARRY ON"

"DREAMS"